Buzz

Buzz PDF
Author: Marian Salzman
Publisher: John Wiley & Sons
Category : Business & Economics
Languages : en
Pages : 256
View: 4428

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Book Description:
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.


Buzz Aldrin

Buzz Aldrin PDF
Author: Amy Sterling Casil
Publisher: The Rosen Publishing Group
Category : Juvenile Nonfiction
Languages : en
Pages : 112
View: 5814

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Book Description:
Profiles the astronaut who served as the lunar module pilot for the Apollo 11 mission and became the second man to set foot on the moon.


The Anatomy Of Buzz

The Anatomy of Buzz PDF
Author: Emanuel Rosen
Publisher: Crown Business
Category : Business & Economics
Languages : en
Pages : 320
View: 2973

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Book Description:
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.


Do Bears Buzz

Do Bears Buzz  PDF
Author: Michael Dahl
Publisher: Capstone
Category : Juvenile Nonfiction
Languages : en
Pages : 10
View: 5297

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Book Description:
Introduces a variety of sounds that are made by animals. On board pages.


Buzz

Buzz PDF
Author: Jeffrey Spivak
Publisher: University Press of Kentucky
Category : History
Languages : en
Pages : 367
View: 3319

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Book Description:
The Great Depression was defined by poverty and despair, but visionary American filmmaker Busby Berkeley (1895-1976) managed to divert the public's attention away from the economic crash with some of the most iconic movies of all time. Known for his kaleidoscopic dance numbers featuring multitudes of performers in extravagant costumes, his musicals provided a brief respite for an audience whose reality was hard and bitter. Buzz: The Life and Art of Busby Berkeley is a revealing study of the director, drawing from interviews with his colleagues, newspaper and legal records, and Berkeley's own unpublished memoirs to uncover the life of a Hollywood legend renowned for his talent and creativity. Jeffrey Spivak examines how Berkeley's career evolved from creating musical numbers for other directors in films such as 42nd Street (1933) and Gold Diggers of 1933 (1933) to directing his own pictures, such as Strike up the Band (1940) and The Gang's All Here (1943). Though Berkeley claimed he was no choreographer, his movies revitalized the public's waning interest in musical pictures. While other popular filmmakers advertised their works specifically as nonmusical, Berkeley embraced his niche, eventually becoming the premier dance director of his time. However, the happy face Berkeley presented publicly did not necessarily reflect his life. Offstage and away from the set, the director met with scandal, and his fondness for liquor and women was well known. In September 1935, he was involved in a car accident that left three people dead and four others severely injured. Accused of driving under the influence, he was put on trial for second-degree murder. The accident significantly changed the nature of his stardom.


Whatta Buzz

Whatta Buzz PDF
Author: Lindquist
Publisher: Nelson Thornes
Category : Children's stories, Australian
Languages : en
Pages : 32
View: 1984

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Why Do Bees Buzz

Why Do Bees Buzz  PDF
Author: Elizabeth Capaldi Evans
Publisher: Rutgers University Press
Category : Nature
Languages : en
Pages : 229
View: 4899

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Book Description:
Twenty-five thousand species of bees certainly create a loud buzz. Yet silence descended a few years ago when domesticated bee populations plummeted. Bees, in particular honey bees, are critical links in the vibrant chain that brings fruits, vegetables, and nuts to markets and dinner tables across the country. Farmers and scientists on the agricultural frontlines quickly realized the impact of this loss, but many others did not see this devastation. Why Do Bees Buzz? reports on the mysterious "colony collapse disorder" that has affected honey bee populations, as well as other captivating topics, such as their complex, highly social lives, and how other species of bees are unique and different from honey bees. Organized in chapters that cover everything from these provocative pollinators' basic biology to the aggressive nature of killer bees, this insightful question and answer guide provides a honeycomb of compelling facts. With clarity and depth, bee biologist Elizabeth Capaldi Evans and coauthor Carol A. Butler examine the lives of honey bees, as well as other species such as orchid bees, bumblebees, and stingless bees. Accessible to readers on every level, and including the latest research and theory for the more sophisticated reader, the authors reveal more than one hundred critical answers to questions about the lives of bees. Concepts about speciation, evolutionary adaptation and pollination, as well as historical details about topics such as Mayan beekeeping and the appearance of bees in rock art, are arranged in easy-to-follow sidebars that highlight the text. Color and black and white photographs and drawings enhance the beauty and usefulness of Why Do Bees Buzz?


The Buzz About Bees

The Buzz about Bees PDF
Author: Jürgen Tautz
Publisher: Springer Science & Business Media
Category : Nature
Languages : en
Pages : 284
View: 783

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Book Description:
Tis book, already translated into ten languages, may at frst sight appear to be just about honeybees and their biology. It c- tains, however, a number of deeper messages related to some of the most basic and important principles of modern biology. Te bees are merely the actors that take us into the realm of phys- ology, genetics, reproduction, biophysics and learning, and that introduce us to the principles of natural selection underlying the evolution of simple to complex life forms. Te book destroys the cute notion of bees as anthropomorphic icons of busy self-sacr -i fcing individuals and presents us with the reality of the colony as an integrated and independent being—a “superorganism”—with its own, almost eerie, emergent group intelligence. We are s- prised to learn that no single bee, from queen through drone to sterile worker, has the oversight or control over the colony. - stead, through a network of integrated control systems and fee- backs, and communication between individuals, the colony - rives at consensus decisions from the bottom up through a type of “swarm intelligence”. Indeed, there are remarkable parallels between the functional organization of a swarming honeybee colony and vertebrate brains.


The Business School Buzz Book

The Business School Buzz Book PDF
Author: Carolyn C. Wise
Publisher: Vault Inc.
Category : Business & Economics
Languages : en
Pages : 687
View: 7714

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Book Description:
In this updated guide, Vault publishes the entire surveys of current students and alumni at more than 100 top business schools. Each 4- to 5-page entry is composed almost entirely of insider comments from students and alumni. Each school profile features surveys of about 10 students or alumni. These narratives provide applicants with detailed and balanced perspectives and insider information on admissions and employment prospects, which is lacking in other business school guides.


The Beat And The Buzz Inside The L A Art World

The Beat and the Buzz  Inside the L A  Art World PDF
Author: Richard Hertz
Publisher: Hol Art Books
Category :
Languages : en
Pages :
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Book Description:
The Beat and the Buzz is the history of the Los Angeles art world since 1970, as told by thirty-three of its participants, in their own words. This art-world family album captures the intimate, lived experiences of artists, dealers, curators and critics whose personal history is becoming codified as art history. Whether you're in Los Angeles, or not, this book is also about the tensions of making it as an artist, or not. Clarifying but also complicating the many factors of success, the accounts here demonstrate that it's not only who you know but also when you know them, and how they're willing to support you at crucial junctures in your career. Finally, "The Beat and the Buzz" is also just gossip: The entertaining anecdotes of thirty-three interesting people with their own inside tales and humorous asides about one another and about the world they have lived and worked in. As artist John Baldessari proclaims, "It's a page turner."Contributors: Tony Berlant, Alexis Smith, Javier Peres, Elyn Zimmerman, Hal Glicksman, Dorit Cypis, Henry Hopkins, Sarah Gavlak, Elyse Grinstein, Edward Goldman, Emi Fontana, Maynard Monrow, Gianna Carotenuto, Ed Moses, Judith Hoffberg, Daniel Hug, Dagny Corcoran, Clayton Campbell, Kathryn Andrews, James Hayward, Robert Berman, Lyn Kienholz, Tom Lawson, Kim Light, David Askevold, Christine Nichols, Marc Pally, Skip Arnold, Barbara Guggenheim, John O'Brien, Heather Harmon, Cliff Einstein, and Jeff Poe.