Beginnings for You

Author: David Airey
Publisher: Peachpit Press
Category : Art
Languages : en
Pages : 240
View: 5130

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Book Description:
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Author: David Airey
Publisher:
Category : Graphic arts
Languages : en
Pages : 240
View: 3134

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Book Description:
Completely updated and expanded, the second edition of David Airey's¿ Logo Design Love ¿contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In¿ Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate¿with clients. David not only shares his personal experiences working on identity projects--including sketches and final results of his own successful designs--he also uses the work¿of many well-known designers such as Paula Scher, who designed the logos for Citi and¿Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as¿work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In¿ Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last.

Author: David Airey
Publisher: New Riders
Category : Computers
Languages : en
Pages : 288
View: 4890

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Book Description:
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Author: مارك مانسون
Publisher: Dar Attanweer
Category : Self-Help
Languages : ar
Pages : 272
View: 7187

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Book Description:
ظل يُقال لنا طيلة عشرات السنوات إن التفكير الإيجابي هو المفتاح إلى حياة سعيدة ثرية. لكن مارك مانسون يشتم تلك "الإيجابية" ويقول: " فلنكن صادقين، السيء سيء وعلينا أن نتعايش مع هذا ". لا يتهرّب مانسون من الحقائق ولا يغلفها بالسكّر، بل يقولها لنا كما هي: جرعة من الحقيقة الفجِّة الصادقة المنعشة هي ما ينقصنا اليوم. هذا الكتاب ترياق للذهنية التي نهدهد أنفسنا بها، ذهنية " فلنعمل على أن يكون لدينا كلنا شعور طيب " التي غزت المجتمع المعاصر فأفسدت جيلًا بأسره صار ينال ميداليات ذهبية لمجرد الحضور إلى المدرسة. ينصحنا مانسون بأن نعرف حدود إمكاناتنا وأن نتقبلها. وأن ندرك مخاوفنا ونواقصنا وما لسنا واثقين منه، وأن نكفّ عن التهرب والفرار من ذلك كله ونبدأ مواجهة الحقائق الموجعة، حتى نصير قادرين على العثور على ما نبحث عنه من جرأة ومثابرة وصدق ومسؤولية وتسامح وحب للمعرفة. لا يستطيع كل شخص أن يكون متميزًا متفوقًا. ففي المجتمع ناجحين وفاشلين؛ وقسم من هذا الواقع ليس عادلًا وليس نتيجة غلطتك أنت. وصحيح أن المال شيء حسن، لكن اهتمامك بما تفعله بحياتك أحسن كثيرًا؛ فالتجربة هي الثروة الحقيقية.

Author: David Airey
Publisher: Rockport Publishers
Category : Design
Languages : en
Pages : 288
View: 5947

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Book Description:
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Author: د هـ لورانس
Publisher: Al-Karma Books
Category : Fiction
Languages : ar
Pages : 424
View: 6173

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Book Description:
· من أهم الروايات العالمية · النسخة الأصلية · تحولت لعدة أفلام سينمائية · «قنبلة، وليس كتابًا» الجارديان · «نقطة تحول مهمة في التاريخ» الأوبزرفر · «لم يكتب أحد قَطُّ أفضل من لورانس عن صراع الجنس والحب» دوريس لسينج (جائزة نوبل في الآداب) لهذه الرواية قصة مثيرة وطويلة، تتجدَّد ضجتها في كل مرَّة تُنشَر فيها بأيٍّ من لغات العالم، وكل مرَّة تُصوَّر سينمائيًّا، وكل مرَّة تُرفَع دعوى من أجل منع تداولها. والأكيد أنها بقيت واحدة من أهم روايات القرن العشرين، وأكثرها تأثيرًا، منذ نُشرت لأول مرَّة في طبعة خاصة عام 1928. قصة العلاقة الجسدية (والعاطفية) التي ربطت بين «الليدي تشاترلي» - وهي امرأة من الطبقة العليا وزوجة «السير تشاترلي» - ورجل من الطبقة العاملة، حكاها «لورانس» في ثلاث نسخ مختلفة، واتفق معظم النقاد على أن الصياغة الأولى لها هي الأفضل، عند نشرها لأول مرة عام 1944. وإننا إذ نقدِّم للقارئ هذه النسخة الأصلية من الرواية، فإننا نقدِّم ما أجمع النقاد على أنه قمة في الإبداع، وخلاصة فكر «لورانس» حول العلاقة بين العقل والجسد، وصراع الطبقات، والتحديث والطبيعة، فنتعرف من خلال هذه القراءة على واحد من أروع من صاغوا الكلمة فنًّا.

Author: برام ستوكر
Publisher: Al Manhal
Category : Literary Collections
Languages : ar
Pages : 108
View: 3847

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Book Description:
عاشت داركولا في البلقان لمئات السنين دون أن يموت، إن دماء المئات من ضحاياه كانت غذاءه الذي أمده بسر البقاء، خلق دراكولا حوله مجموعة من مصاصي الدماء فكان يحول النساء الجميلات إلى كائنات ملعونة تعيش على الدماء، تبدأ القصة بمحام شاب يستدعيه داركولا إلى قصره لكن الأحداث المثيرة تستمر لاحقا في لندن وتنتهي مجددا في قلعة دراكولا الرهيبة.

Author: Walter Scott
Publisher:
Category :
Languages : en
Pages : 484
View: 687

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Book Description:
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Author:
Publisher:
Category : Design
Languages : en
Pages :
View: 3050

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Book Description:
This latest edition in the best-selling annual Letterhead & Logo Design series features innovative and exciting work from well-known design leaders, new design firms, and cutting-edge artists. From logos to letterheads, business cards to envelopes, the creative techniques portrayed in this broad range of work will inspire new design solutions for age-old challenges. Design firms and their clients will find this an invaluable resource for inspiring ideas that grab the viewer's attention and create a lasting impression.

Author: ويليام شكسبير
Publisher: apatop
Category :
Languages : ar
Pages :
View: 5726

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Book Description: