Beginnings for You

Author: Stephanie Agresta
Publisher: Cengage Learning
Category : Business & Economics
Languages : en
Pages : 304
View: 102

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Book Description:
PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

Author: Management Association, Information Resources
Publisher: IGI Global
Category : Computers
Languages : en
Pages : 1572
View: 1049

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Book Description:
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Author: Hollensen Svend
Publisher: World Scientific
Category : Business & Economics
Languages : en
Pages : 520
View: 1426

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Book Description:
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.

Author: Vijayendra Haryal
Publisher: Prabhat Prakashan
Category : Internet marketing
Languages : en
Pages : 176
View: 2477

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Book Description:
Besides facilitating information dissemination, building bonds and making world much more ‘connected’ than ever before, Social Media websites like Facebook and Twitter are branding you and your business 24×7. Each time you update your status message or tweet, it creates an impression about you and forms an image in the mind of the reader. This is a continuous process and slowly but steadily ‘perceptions’ emerge or get modified or change about a person or a firm by the way their social media presence is executed. What appears a casual activity may have a deep implication. This book explores the current scenario in the Indian context, providing insights and observations for making your social media presence more effective beyond casual usage. The earnest attempt of the book is to build a holistic perspective on Social Media. We believe that facets of social media unknown to you would be unraveled as you read and this experience will provide you with more confidence. Also, please note that reading is just the beginning of our association. Do buzz us on Facebook page and Twitter handle of this book. Be assured, we will revert to you as soon as possible.

Author: Nripendra P. Rana
Publisher: Springer Nature
Category : Business & Economics
Languages : en
Pages : 339
View: 7449

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Book Description:
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author:
Publisher:
Category : Law
Languages : en
Pages :
View: 744

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Book Description:

Author: Larry Kelley
Publisher: Routledge
Category : Business & Economics
Languages : en
Pages : 352
View: 5518

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Book Description:
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.

Author: Nicholas Triffin
Publisher: Glanville Pub
Category : Reference
Languages : en
Pages :
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Book Description:

Author: Richard Dawkins
Publisher: Springer-Verlag
Category : Science
Languages : de
Pages : 489
View: 6151

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Book Description:
p”Ein auch heute noch bedeutsamer Klassiker“ Daily Express Sind wir Marionetten unserer Gene? Nach Richard Dawkins ́ vor über 30 Jahren entworfener und heute noch immer provozierender These steuern und dirigieren unsere von Generation zu Generation weitergegebenen Gene uns, um sich selbst zu erhalten. Alle biologischen Organismen dienen somit vor allem dem Überleben und der Unsterblichkeit der Erbanlagen und sind letztlich nur die "Einweg-Behälter" der "egoistischen" Gene. Sind wir Menschen also unserem Gen-Schicksal hilflos ausgeliefert? Dawkins bestreitet dies und macht uns Hoffnung: Seiner Meinung nach sind wir nämlich die einzige Spezies mit der Chance, gegen ihr genetisches Schicksal anzukämpfen.

Author: Jennings Bryant
Publisher: Routledge
Category : Language Arts & Disciplines
Languages : en
Pages : 648
View: 7268

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Book Description:
This new edition updates and expands the scholarship of the 1st edition, examining media effects in