Perspectives On Social Media Marketing 1st Ed

Perspectives on Social Media Marketing  1st ed  PDF
Author: Stephanie Agresta
Publisher: Cengage Learning
Category : Business & Economics
Languages : en
Pages : 304
View: 965

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Book Description:
PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.


Digital Arts And Entertainment Concepts Methodologies Tools And Applications

Digital Arts and Entertainment  Concepts  Methodologies  Tools  and Applications PDF
Author: Management Association, Information Resources
Publisher: IGI Global
Category : Art
Languages : en
Pages : 1661
View: 7432

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Book Description:
In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.


Social Media Marketing Breakthroughs In Research And Practice

Social Media Marketing  Breakthroughs in Research and Practice PDF
Author: Management Association, Information Resources
Publisher: IGI Global
Category : Computers
Languages : en
Pages : 1572
View: 6361

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Book Description:
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.


Marketing In The Cyber Era Strategies And Emerging Trends

Marketing in the Cyber Era  Strategies and Emerging Trends PDF
Author: Ghorbani, Ali
Publisher: IGI Global
Category : Business & Economics
Languages : en
Pages : 357
View: 2521

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Book Description:
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.


Marketing A Relationship Perspective Second Edition

Marketing  A Relationship Perspective  Second Edition  PDF
Author: Hollensen Svend
Publisher: World Scientific
Category : Business & Economics
Languages : en
Pages : 520
View: 5952

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Book Description:
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.


Ecsm 2018 5th European Conference On Social Media

ECSM 2018 5th European Conference on Social Media PDF
Author: Prof. Vincent Cunnane
Publisher: Academic Conferences and publishing limited
Category :
Languages : en
Pages :
View: 241

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Book Description:
These proceedings represent the work of researchers participating in the 5th European Conference on Social Media (ECSM 2018) which is being hosted this year by Limerick Institute of Technology, Ireland on 21-22 June 2018.