Pharmaceutical Product Branding Strategies

Pharmaceutical Product Branding Strategies PDF
Author: Mark Paich
Publisher: CRC Press
Category : Medical
Languages : en
Pages : 312
View: 4882

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Book Description:
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issue


Brand Planning For The Pharmaceutical Industry

Brand Planning for the Pharmaceutical Industry PDF
Author: Janice MacLennan
Publisher: Gower Publishing, Ltd.
Category : Business & Economics
Languages : en
Pages : 160
View: 5963

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Book Description:
Brand Planning for the Pharmaceutical Industry is a step-by-step guide, with examples from the pharmaceutical industry directly applicable to your own brand planning. It begins by exploring the definition of branding and why it is of importance, particularly to the pharmaceutical sector. It shows how branding can be successfully integrated into the early stages of the commercialization process for new products, both in theory and in practice.


Pharmaceutical Branding Strategies

Pharmaceutical Branding Strategies PDF
Author: Stephen Seget
Publisher:
Category :
Languages : en
Pages : 163
View: 5777

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Book Description:
Branding is a central issue in the pharma industry. But while the FMCG industry has highly sophisticated branding models, pharma is much less developed and product managers need to put brand equity at the heart of product development and marketing.


Monte Carlo Simulation For The Pharmaceutical Industry

Monte Carlo Simulation for the Pharmaceutical Industry PDF
Author: Mark Chang
Publisher: CRC Press
Category : Mathematics
Languages : en
Pages : 564
View: 5138

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Book Description:
Helping you become a creative, logical thinker and skillful "simulator," Monte Carlo Simulation for the Pharmaceutical Industry: Concepts, Algorithms, and Case Studies provides broad coverage of the entire drug development process, from drug discovery to preclinical and clinical trial aspects to commercialization. It presents the theories and methods needed to carry out computer simulations efficiently, covers both descriptive and pseudocode algorithms that provide the basis for implementation of the simulation methods, and illustrates real-world problems through case studies. The text first emphasizes the importance of analogy and simulation using examples from a variety of areas, before introducing general sampling methods and the different stages of drug development. It then focuses on simulation approaches based on game theory and the Markov decision process, simulations in classical and adaptive trials, and various challenges in clinical trial management and execution. The author goes on to cover prescription drug marketing strategies and brand planning, molecular design and simulation, computational systems biology and biological pathway simulation with Petri nets, and physiologically based pharmacokinetic modeling and pharmacodynamic models. The final chapter explores Monte Carlo computing techniques for statistical inference. This book offers a systematic treatment of computer simulation in drug development. It not only deals with the principles and methods of Monte Carlo simulation, but also the applications in drug development, such as statistical trial monitoring, prescription drug marketing, and molecular docking.


Cases On Branding Strategies And Product Development Successes And Pitfalls

Cases on Branding Strategies and Product Development  Successes and Pitfalls PDF
Author: Sarma, Sarmistha
Publisher: IGI Global
Category : Business & Economics
Languages : en
Pages : 417
View: 2734

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Book Description:
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.


The Future Of Pharmaceutical Product Development And Research

The Future of Pharmaceutical Product Development and Research PDF
Author:
Publisher: Academic Press
Category : Medical
Languages : en
Pages : 976
View: 2865

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Book Description:
The Future of Pharmaceutical Product Development and Research examines the latest developments in the pharmaceutical sciences, also highlighting key developments, research and future opportunities. Written by experts in the field, this volume in the Advances in Pharmaceutical Product Development and Research series deepens our understanding of the product development phase of drug discovery and drug development. Each chapter covers fundamental principles, advanced methodologies and technologies employed by pharmaceutical scientists, researchers and the pharmaceutical industry. The book focuses on excipients, radiopharmaceuticals, and how manufacturing should be conducted in an environment that follows Good Manufacturing Practice (GMP) guidelines. Researchers and students will find this book to be a comprehensive resource for those working in, and studying, pharmaceuticals, cosmetics, biotechnology, foods and related industries. Provides an overview of practical information for clinical trials Outlines how to ensure an environment that follows Good Manufacturing Practice (GMP) Examines recent developments and suggests future directions for drug production methods and techniques


Competitive Branding Strategies

Competitive Branding Strategies PDF
Author: Rajagopal
Publisher: Springer Nature
Category : Business & Economics
Languages : en
Pages : 288
View: 1361

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Book Description:
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.


Bioscan

BioScan PDF
Author:
Publisher:
Category : Biotechnology industries
Languages : en
Pages :
View: 1530

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Brand Strategy

Brand Strategy PDF
Author: John M. Murphy
Publisher:
Category : Brand name products
Languages : en
Pages : 186
View: 7331

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Book Description: