The Fashion Forecasters

The Fashion Forecasters PDF
Author: Regina Lee Blaszczyk
Publisher: Bloomsbury Publishing
Category : Design
Languages : en
Pages : 296
View: 4914

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Book Description:
The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.


Fashion Forward

Fashion Forward PDF
Author: Chelsea Rousso
Publisher: Bloomsbury Publishing USA
Category : Business & Economics
Languages : en
Pages : 232
View: 7726

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Book Description:
Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them-both visually and verbally-to inspire fashion innovators. New to this Edition - Current images and examples. Updated fashion photos to include current and trending images, professional presentations and forecast examples, plus new interviews and quotes. - Covers the latest methods and technology. New coverage of social media, technology and data analytics practices in fashion forecasting. - Enhanced global perspective. New content addressed the global apparel industry, emphasizes international forecasting firms, includes interviews with global forecaster and trend specialists, and more diverse images and examples throughout the book. - Practical career information and hands-on application. Updated and expanded career opportunities sections and enhanced activities provide real-world simulations and insights. - New online STUDIO resources offer students self-study quizzes, flashcards, additional projects and online resources. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501328350.


Fashion Forecasting In India

Fashion Forecasting In India PDF
Author: Dr. Satyaki Roy
Publisher: RED'SHINE Publication. Pvt. Ltd
Category : Antiques & Collectibles
Languages : en
Pages : 152
View: 6329

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Book Description:
Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.


Fashion Forecasting

Fashion Forecasting PDF
Author: Akhil J K
Publisher: Akhil JK
Category : Business & Economics
Languages : en
Pages : 168
View: 5993

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Book Description:
Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants.


Key Concepts For The Fashion Industry

Key Concepts for the Fashion Industry PDF
Author: Andrew Reilly
Publisher: Bloomsbury Publishing
Category : Design
Languages : en
Pages : 152
View: 3141

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Book Description:
Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest. All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion.


Fashion Trend Forecasting

Fashion Trend Forecasting PDF
Author: Gwyneth Holland
Publisher: Laurence King Publishing
Category : Design
Languages : en
Pages : 160
View: 5888

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Book Description:
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.


Communicating Fashion

Communicating Fashion PDF
Author: Myles Ethan Lascity
Publisher: Bloomsbury Publishing
Category : Business & Economics
Languages : en
Pages : 288
View: 1813

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Book Description:
How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing


Fashion Forecasting

Fashion Forecasting PDF
Author: Evelyn L. Brannon
Publisher: Bloomsbury Publishing USA
Category : Business & Economics
Languages : en
Pages : 496
View: 3991

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Book Description:
With real life industry examples and case studies, this text provides students with the knowledge and practices used by professionals to forecast fashion trends.


Fashion Forecasting

Fashion Forecasting PDF
Author: Rita Perna
Publisher: Fairchild Books
Category : Business & Economics
Languages : en
Pages : 327
View: 4873

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Book Description:
Looks at the forces that shape the fashion industry, describes different kinds of clothing stores, and discusses ads, window displays, and promotion


Fashion Design

Fashion Design PDF
Author: Sue Jenkyn Jones
Publisher: Laurence King Publishing
Category : Costume design
Languages : en
Pages : 240
View: 6205

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Book Description:
"Offers students a through grounding in the principles of fashion design. It describes the qualities and skills needed to become a fashion designer, examines the varied career opportunities available and gives a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit and cutting methods; and portfolio presentation. This revised edition discusses the technological developments that are changing the fashion industry and includes expanded chapters on drawing and making techniques, and careers in fashion. With updated photographs and illustrations, and extensive resource lists and glossaries, the book provides new designers with a valuable route-guide to the profession."--Cover.