The Sage Handbook Of Marketing Ethics

The SAGE Handbook of Marketing Ethics PDF
Author: Lynne Eagle
Publisher: SAGE
Category : Business & Economics
Languages : en
Pages : 576
View: 135

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Book Description:
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections


The Sage Handbook Of Social Marketing

The SAGE Handbook of Social Marketing PDF
Author: Gerard Hastings
Publisher: SAGE
Category : Business & Economics
Languages : en
Pages : 468
View: 5093

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Book Description:
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.


The Sage Handbook Of International Marketing

The SAGE Handbook of International Marketing PDF
Author: Masaaki Kotabe
Publisher: SAGE
Category : Business & Economics
Languages : en
Pages : 548
View: 6971

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Book Description:
In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.


The Sage Handbook Of Marketing Theory

The SAGE Handbook of Marketing Theory PDF
Author: Pauline Maclaran
Publisher: SAGE
Category : Business & Economics
Languages : en
Pages : 544
View: 7168

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Book Description:
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.


The Sage Handbook Of Management Learning Education And Development

The SAGE Handbook of Management Learning  Education and Development PDF
Author: Steven J Armstrong
Publisher: SAGE
Category : Business & Economics
Languages : en
Pages : 600
View: 2425

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Book Description:
The scholarship of management teaching and learning has established itself as a field in its own right and this benchmark handbook is the first to provide an account of the discipline. Original chapters from leading international academics identify the key issues and map out where the discipline is going. Each chapter provides a comprehensive and critical overview of the given topic area, highlights current debates and reviews the emerging research agenda. Chapters embrace the study of organizations as a whole, the concepts of individual and collective learning, the delivery of formal management education and the facilitation of management development. Through consideration of these themes the Handbook analyzes, promotes and critiques the contribution of management learning, education and development to management understanding. It will be an invaluable point of reference for all students and researchers interested in broadening their understanding of this exciting and dynamic new field.


The Sage Handbook Of Public Administration

The SAGE Handbook of Public Administration PDF
Author: B Guy Peters
Publisher: SAGE
Category : Political Science
Languages : en
Pages : 816
View: 6937

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Book Description:
The original Handbook of Public Administration was a landmark publication, the first to provide a comprehensive and authoritative survey of the discipline. The eagerly-awaited new edition of this seminal international handbook continues to provide a complete review and guide to past and present knowledge in this essential field of inquiry. Assembling an outstanding team of scholars from around the world, the second edition explores the current state-of-the-art in academic thinking and the current structures and processes for the administration of public policy. The second edition has been fully revised and updated, with new chapters that reflect emerging issues and changes within the public sector: - Identifying the Antecedents in Public Performance - Bureaucratic Politics - Strategy Structure and Policy Dynamics - Comparative Administrative Reform - Administrative Ethics - Accountability through Market and Social Instruments - Federalism and intergovernmental coordination. A dominant theme throughout the handbook is a critical reflection on the utility of scholarly theory and the extent to which government practices inform the development of this theory. To this end it serves as an essential guide for both the practice of public administration today and its on-going development as an academic discipline. The SAGE Handbook of Public Administration remains indispensable to the teaching, study and practice of public administration for students, academics and professionals everywhere.


The Sage Handbook Of Public Relations

The SAGE Handbook of Public Relations PDF
Author: Robert L. Heath
Publisher: SAGE
Category : Business & Economics
Languages : en
Pages : 773
View: 7072

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Book Description:
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.


The Sage Handbook Of The Philosophy Of Social Sciences

The SAGE Handbook of the Philosophy of Social Sciences PDF
Author: Ian C Jarvie
Publisher: SAGE
Category : Social Science
Languages : en
Pages : 772
View: 4789

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Book Description:
- what is the relationship between the social sciences and the natural sciences? - where do today's dominant approaches to doing social science come from? - what are the main fissures and debates in contemporary social scientific thought? - how are we to make sense of seemingly contrasting approaches to how social scientists find out about the world and justify their claims to have knowledge of it? In this exciting handbook, Ian Jarvie and Jesús Zamora-Bonilla have put together a wide-ranging and authoritative overview of the main philosophical currents and traditions at work in the social sciences today. Starting with the history of social scientific thought, this handbook sets out to explore that core fundamentals of social science practice, from issues of ontology and epistemology to issues of practical method. Along the way it investigates such notions as paradigm, empiricism, postmodernism, naturalism, language, agency, power, culture, and causality. Bringing together in one volume leading authorities in the field from around the world, this book will be a must-have for any serious scholar or student of the social sciences.